Developer Guidelines For SEO

SEO guidelines For Developers

• Do not pass more than 2 values from one page to other to generate any dynamic content.
• Never hold a URL with session id. Most of the search engine spiders do not cache dynamic URLs with session Ids.
• As Search engines do not access the pages created dynamically, the only way to have the spiders observe the dynamic page is by giving static links in the table of contents page. Search spider stops if there is a ‘?’ in the link. Ex: www.mysite.com/anycategory?cat=1 then the value of cat keeps on changing dynamically. For this create a static html page and in the table of contents write all the html tags along with the product description.
• Write the individual dynamic page URL’s in robots.txt and then submit to search engine.
• XQASP offers a product that will automatically remove the query strings from your .asp pages and replace them with "/" marks. For more details click on the following URL: http://xde.net/xq/tool.xqasp-deep-web/qx/index.htm
• We can increase the chances of indexing individual products or product categories by including good descriptions and descriptive links of a product on a static table of contents page.
• Avoid paging as far as possible, as Spider searches for items that are available on the first page. If paging is unavoidable, show the list of all page numbers that are available in the form of links. Ex: 1 2 3 4 5 6 7 8 9 Displaying 6 out of 9
• Remove any unused variable declarations in the code
• While retrieving any image from the database, do retrieve its altText and display it dynamically.
• Have some static content on top of the dynamic page so that robot can understand what the products are all about.
• Use Hyperlink buttons as far as possible; only use link buttons if there is any server side scripting.
• Write comments in aspx page if any grid controls or server controls are used, indicating why the grid/Control is placed? What are the type of products that are displayed in the grid?
• Shopping carts are displayed in the search engine only if the special features of the products are highlighted. Common items require a large amount of advertising; thus, see to it that special features of the product are displayed in a more logical way. Make any special feature bold in nature with size varied from rest of the content.
• Avoid any error pages by giving a custom error page. Search engine black lists a website if there is a yellow screen indicating an error.
• Navigation from one page to other should be logical. Do not place any irrelevant pictures in any display pages.
• Writing the developer comments in aspx pages is advantageous but not mandatory.
• Avoid spam data and keep cleaning the junk data from the database.
• Modify at least two products in a day, like provide a sequence to display today’s Featured product or this week special so that website look gets refreshed when there is a search engine robot. This creates a better rank.
• Do not display more than 3 advertisements in a single products page.
• Notify to the customer that flash and images make the website load slowly, to avoid this make the images small in size and if needed more in number to have a better ranking.
• Place the image with its product name so that images are also ranked well in the search engine.
• Have the Meta tags and content load dynamically, so that owner will have full control on the website and the keywords that needs to be used.